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ISSUE NO. 878
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Hello, reader! This issue of DIAL B for BLOG is destined to become a classic! Because in it, we're going to tell you the secret origins of JOHN CARTER -- four different times, in four different ways! First, we'll go directly to the source material: the original story, "Under the Moons of Mars," which appeared in All-Story pulp magazine, February 1912.

UNDER THE MOONS OF MARS
by NORMAN BEAN aka Edgar Rice Burroughs
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The following year, the story was retitled "A Princess of Mars"
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The book's opening spread...
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A Princess of Mars

"There was an instant of extreme cold and utter darkness."

"I opened my eyes upon a strange and weird landscape. I knew that I was on Mars. I found myself lying prone upon a bed of yellowish, mosslike vegetation which stretched around me in all directions for interminable miles."

"I seemed to be lying in a deep, circular basin, along the outer verge of which I could distinguish the irregularities of low hills."
Gold Key's JOHN CARTER OF MARS

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Title page!
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Entering a desert cave, John Carter feels drawn to Mars!
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Carter experiences "extreme cold and darkness,"
then realizes where he is...
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Gravity changes give Carter super powers!
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DC's John Carter Warlord of Mars
by Murphy Anderson
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Title page!
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Carter is confused at first, then...
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"An instant of extreme cold and then utter darkness..."
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Yellow dirt with diamond-shaped rocks -- gotta be MARS!
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Gravity changes give Carter "life and strength!"
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Disney's JOHN CARTER
starring Taylor Kitsch
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Title frame!
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Entering a cave, John Carter experiences...
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"An instant of extreme cold and then utter darkness..."
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He awakens to see a strange alien landscape... MARS!
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PRINCESS OF MARS
starring Antonio Banderas
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In this low-budget, "modern" interpretation of the story. John Carter is a present-day military man who is "transported" to Mars via an injury-induced hallucination as he languishes in a hospital bed...
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Title frame!
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As John slips into a coma... the "tranportation" begins...
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... and he awakens in perfect health, and in
completely new circumstances... Where?
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It could only be... MARS!
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