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NO. 790
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RF CHAPTER NINE of TEN -- A 9-PART 80 Pg. Giant
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RAT FINK, inspired by the work of Stanley "Mouse" Miller, refined by Don "Monte" Monteverde, and popularized by Ed "Big Daddy Rith -- had hit the big time! The obnoxious little rodent struck a chord with America's youth, and practically overnight RF became a sensation.

"The kids idolize me because I look like someone their parents wouldn't like," Ed once said. "I gotta admit, the first monsters I designed had a lot of shock value for kids who wanted to freak out their parents."

True, most parent of the time did not like Rat Fink. But their kids sure did! Boys, and, surprisingly, girls too. RF soon became a cultural phenomena that embodied the outlaw biker spirit, and he defined the Swingin' Sixties! This issue of DIAL B, we're going to show you what Finkie hath rought.

It all started with the Monster T-shirts. Pictured below is Ed doing a shirt at a show while surrounded by adoring fans.

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Pictured below is a Big Daddy Roth ad that ran in CAR CRAFT magazine, 1964.
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BELOW: The 6" Rat Fink decal advertised above!
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Here's another ad from CAR CRAFT, February 1965 issue...
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BELOW: The T-Shirt being sold in the ad above!
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Here it is on a hot-rodding teen of the time...
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...and here it is on BIG DADDY himself!
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The Roth ad below, from CAR CRAFT magazine, July 1965, features zillions of Roth monster shirts, with two of the monsters wearing RF Hats!
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BELOW: Ed Roth's catalog, back and front covers.
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Roth was getting rich off his mini-empire, and the overshadowed Stanley MOUSE Miller took notice in this ad for HIS products, featuring Rot-Eye, the "Rat Fink Killer."
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WERE NOT DONE YET! NOT NEARLY!
THERE ARE EIGHT PAGES STILL TO COME! CLICK BELOW!

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