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CHAPTER EIGHT
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Hi reader! Welcome back to our SECRET ORIGINS of SPIDER-MAN series -- this chapter is all about Spider-Man's amazing LOGO. Most people are not aware that Spidey had four "tryout" logos before settling on the classic logo that lasted for decades.

We're going to show you these logos, in reverse chronological order, and finish by revealing the ORIGINAL Spider-Man logo to the world for the first time EVER. Seriously! This thing has NEVER BEEN SEEN BEFORE! Off we go...
CLASSIC SPIDER-MAN LOGO
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The logo seen ABOVE debuted in May 1963 (below, left). Designed by Marvel Production manager Sol Brodsky and inked by letterer Artie Simek, it was shaken but not stirred in November 1981 (below center), and finally replaced in November 1994 (below, right). This logo, our starting point, lasted for more than THREE DECADES!
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EARLY SPIDER-MAN LOGO #4
Immediately before the logo seen above came a version seen on AMAZING SPIDER-MAN #1 and #2 (pictured below). This logo was tilted to the left corner, and had a totally different background webbing.
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EARLY SPIDER-MAN LOGO #3
Before this, there was the "logo" (actually just a typeface) that appeared on the cover of the comic Spidey debuted in, Amazing Fantasy #15...
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EARLY SPIDER-MAN LOGO #2
And before THAT, there was the logo that appeared on the splash page of the first Spidey story ever printed, in AMAZING FANTASY #15.
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BELOW: A revealing close-up of the "original" Spider-logo. As you can see, it's a photostat pasted onto the page, and the original background was obliterated with lots of white-out correction fluid.
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Here's the entire splash page, laid out on a table..
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BELOW: Another close-up of the logo. Hey -- I just thought of something. All that white paint. There may be something UNDER that logo! Let's take a look! WOW -- it looks like ANOTHER logo! A secret original SPIDER-LOGO!
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Here's a close-up of the SECRET SPIDER LOGO...
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Why was this logo changed? According to Stan Lee, "I hyphenated Spider-Man for very distinctive reasons, specific reasons. I didn’t want it to resemble Superman. I was afraid Spiderman and Superman were a bit similar anyway, so by putting the hyphen in, it makes them more different."

But the changed logo is actually much MORE like the Superman logo than Ditko's version of the logo. So the truth may be that Stan actually wanted the SPIDER-MAN logo to look like Ira Schnapp's SUPERMAN logo... but not TOO much like it!

Stan also wanted to downplay the "insect" aspect of the character, and the secret logo looks highly insect-ish. So Stan had a new logo created, with the hyphen, without the interior webbing, with smooth, blocky, traditional lettering that echoed Superman logo without copying it outright.
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Stan may have had Superman on the brain! In ASM #3, Stan slipped up and had Doc Ock actually call the web-slinger SUPER-MAN! As shown below...
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Superman showed up again in Marvel's 1966 Spider-Man Mini Book.

Getting back to the SECRET SPIDER-LOGO, here it is from another angle...
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The SECRET SPIDER-LOGO bears a strange resemblance to the title logo for the movie THE BAT, one of the inspirations for Batman!
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ORIGINAL SPIDERMAN LOGO
Exactly WHAT did the original Spider logo look like? I asked my pal ARLEN SCHUMER to recreate it, and he was nice enough to say yes! Here's the logo Arlen did, presented here for the first time EVER! Ladies and gentlemen, I give you... THE ORIGINAL SPIDER-LOGO!
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...here's how the "ORIGINAL SPIDER LOGO" would have looked on Steve Ditko's original splash page for the first Spider-Man story...
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...and -- grand finale! -- here's the page
as it would have appeared in FULL COLOR!

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The world meets a
BRAND NEW KIND
of superhero!
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