Ace letterer Todd Klein has presented a number of brilliant and definitive logo studies on his blog, and as part of his research, Klein sometimes plows through reams of files at the DC offices, in search of Ira Schnapp's original, hand-drawn versions of the classic DC logos. And many times, he finds them!
In this issue of DIAL B for BLOG, we present some gems from Todd's collection, each one an immortal one-of-a-kind, each one hand-drawn by DC super designer Ira Schnapp.
Ira Schnapp's SUPERBOY logo debuted on the cover of the book's first issue (March-April 1949), and ran for 22 years -- all the way until Superboy #180 (December 1971), pictured below right.
Schnapp's TALES OF THE UNEXPECTED logo debuted on the cover of the book's first issue (February-March 1956), and lasted 12 years -- until issue #104 December 1967-January 1968.
SWING WITH SCOOTER
Schnapp's groovy SWING WITH SCOOTER logo debuted on the book's first issue (June-July 1966), was redesigned Archie-style with issue #12 (April-May 1968), and was redesigned again to look more like the original with issue #29 (August 1970).
HOUSE OF SECRETS
Schnapp's HOUSE OF SECRETS logo debuted on the cover of the book's first issue (November-December 1956) and lasted until the book was cancelled with issue #80 in 1966. The title was restarted, as a mystery anthology, with a new logo in August-September 1969 (below, right).
Schnapp's sci-fi oriented STRANGE ADVENTURES logo first appeared on SA #1 (August-Septembr 1950), pictured below left...
In 1967, Schnapp redesigned the logo to reflect the title's repositioning as a mystery anthology. It was first seen on the cover of SA #202, July 1967 (above right).
Schnapp's rock-solid WF logo debuted on the cover of WORLD'S FINEST #1 (Summer 1941, below left). The modified version seen above debuted on WF #96, below center (Sept. 1958). This logo was redesigned with WF #285 (November 1982), below right.
JUSTICE LEAGUE of AMERICA
And finally, Ira Schnapp's masterful JLA logo debuted in THE BRAVE AND THE BOLD #28, then graduated to "official" status on JUSTICE LEAGUE OF AMERICA #1 (Feb-March 1960), where it lasted until issue #43, pictured below right, from March 1966. Like Schnapp's immortal Superman logo, this all-time classic gem has never been topped, and never will be. Why? Because you can't improve on perfection!