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Part 18 of an all-new 21-part series - Click here for part one!
AUGUST 1964
Continuing our series on DC editor Mort Weisinger/Ira Schnapp's unique "Coming Super Attractions" ad campaign! We're nearing the end of this series, reader, but we've still got plenty more CSA ads to look at, starting with the one below.

Family conflicts are front and center in this ad, from delinquent children and meancing mothers, to multiple wives, to daddy issues. Where are the daddy issues? Well, every time the legion chose a new leader, they were, in effect, choosing a new father-figure as well. (Yes, I'm aware Saturn Girl was a long-time LSH leader, but wasn't she pretty butch in the role?)
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SEPTEMBER 1964
The CSA below has to be an all-time classic, striking a great balance between words and pictures, it features THREE Silver-Age classics. In box one, a powerless Supes battles a guy who stole his costume, another in a long line of Weisinger tales where Superman loses his powers for various reasons. In box two, a story for the ages as Jimmy Olsen is hurled back in time and becomes "The Red-Headed Beatle of 1,000 BC."

Finally, in box three, fire explodes off the page as the Boy of Steel becomes "The Atomic Superboy," a story about fear of atomic war, something all schoolkids after 1963 prepared for with "bomb drills." We assembled in the gym and tucked our head down. How this was supposed to protect us from an atomic bomb I have no idea, but we did it.
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DECEMBER 1964
The ad below features another new format for the CSA campaign -- an all-black box with just eight large yellow stars and four DC emblems. No more Johnny DC in the corner!
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Matt Bomer as SUPERMAN in a Japanese TV ad for Toyota!

That's all for this installment of COMING SUPER ATTRACTIONS.
See you next time, reader!
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