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Part 16 of an all-new 21-part series - Click here for part one!
JANUARY 1964
In the "Coming Super Attractions" ad below, sibling rivalries provide the conflict in "The Sons of Superman," where one son has talents (powers) and the other son doesn't. You know, like Alec Baldwin's family? Next, Jimmy horns in on Mxyzptlk's territory, and Superboy must face more super-rivals, his time from mythology: Hercules, Samson and Merlin!
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The first box is a repeat from the ad above. In the second box -- remember in school, lining up to be picked for sports teams? If you do, you would've enjoyed "The Legionnaire's Super Contest," where the Junior-Varsity Substitute Legionnaires line up for a spot on the LSH varsity team! The Lois Lane story in box three is all about dealing with having a "black sheep" in the family.
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FEBRUARY 1964
Another mythological super-rival mixing two Old Testament figures, Goliath and Hercules. Box two is a repeat, and in box three, Superman's two greatest rivals team up to destroy him. But strangely, the perpetually-grinning Johnny DC doesn't look a BIT worried about it! He may know something we don't know.
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APRIL 1964
The ad below has TWO of my favorite Silver Age stories! First, "The Olsen-Robin Team vs. the Superman Batman Team, where "children" get to upstage their "parents." Then there's the classic tale "Superman, King of Earth," where power fantasties are taken to absurd extremes. The story in box two acts out another adolescent male fantasy as a trio of super-powered babes throw themselves at Jimmy Olsen as Elastic Lad.
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The ad below is bascially a repeat, but box three has a new ad for Adventure highlighting "Superboy's Best Friend," a major concern for any school-age child. BFF!
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MAY 1964
Box three: After countless schemes and dreams, Lois finally despairs of her hopeless love and agrees to marry an unknown Superman. Wow. So Kal's personality really meant nothing? It was the super-powers all along? Oh Lois. Lois, Lois.
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The page below is a one-of-a-kind, all-text promotion for upcoming Superman Family titles, all edited by Mort Weisinger. Don't you love how "naturally' the logo fits into the title box area?
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What if TV's "LOIS AND CLARK" advertised in the CSA style?
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That's all for this installment of COMING SUPER ATTRACTIONS.
See you next time, reader!

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