new
archives
comments
faq
links
contact
X
ISSUE NO. 614
X
X
X
X
Part 13 of an all-new 21-part series - Click here for part one!
APRIL 1963
Continuing our series on DC editor Mort Weisinger's unique "Coming Super Attractions" ad campaign! This ad uses CSA's "new look" stripe format. I it just me or are the stories getting whakier and whackier? As if SuperBABY wasn't enough, now there's Superbaby the SECOND to contend with! The story seems to reflect a child's concerns about new family members. So does the story in the middle box, about a new member of the Legion "family." The third box is repeated from previous ads.
X

Was the ad below a coloring MISTAKE or a coloring EXPERIMENT? It's the only CSA ad in the entire series where just a single box is colored. It MIGHT have been a mistake, but if you look at the next ad in the series...
X
JUNE 1963
...you'll see that NONE of the boxes are colored! Since the logos ARE colored, we can assume this coloring scheme was done on purpose, as an experiment.
X
JULY 1963
This ad continues using the same (non) coloring scheme as the two above.
X

BELOW: The CSA format applied to the Lois and Clark TV show.
X

X
X