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ISSUE NO. 612
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Part 11 of an all-new 21-part series - Click here for part one!
AUGUST 1962
The "Coming Super Attractions" ad campaign takes on a new look in the ad below, which features signifigantly LESS text than usual, allowing hand-letterer Ira Schnapp a bit of breathing room to create a pleasing design.
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OCTOBER 1962
This ad continues the "less text" trend begun previously.
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Yikes! A major overhaul of the CSA format! The universe background has been reduced to a single stripe, and company mascot Johnny DC make his first appearance in the CSA series. Stories include a fed-up Lois acting out the fantasy of many a teenage girl by hooking her boyfriend up to a lie detector to find out if he secretly prefers another girl, Sibling rivalries played out by "The Kents First Super-Son," and the answer to the burning question, "Why Superman Needs A Secret Identity!" Also: Chick fight! "The Girl Who Hated Supergirl!"
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DECEMBER 1962
Another "new look" CSA ad featuring anothe marriage-centric issue of Lois Lane, and Superman doing a King Kong impresssion as an "Evil Man of Steel."
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Maybe the new "stripe" format wasn't working. Maybe that's why the ad below, also from December 1962, reverted back to CSA's previous, star-filled black background format. Poor Jimmy has run out of human transformations, so now he's combining with animals, such as porcupines! In the center box ... it finally happens! Lois marries Clark Kent, and by the way it's not a double or a robor, as so often happens. They swear up and down it's REAL! But it wasn't.
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The ad below repeats the first and third boxes from the previous ad, but replaces Porcupine Jimmy Olsen with Collie Krypto. In box three, it's super-rival #4,328 as "Superboy Meets Steelboy!"
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BELOW: The CSA format applied to the Golden Age.
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