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Part 10 of an all-new 21-part series - Click here for part one!
APRIL 1962
Reader, we've reached the halfway point in our landmark series analyzing DC editor Mort Weisinger/Ira Schnapp's unique "Coming Super Attractions" ad campaign! In the ad below, box three, Superman has to do everything Lois tells him to or remain a baby forever -- a story that's really about young men following their mother's commands in order to reach maturity.
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MAY 1962
"The Man Who Exposed Superman" is all about living down embarrassing stories from your childhood. The story in the center box has Supes confronting rivals, and the story in the third box has Jimmy Olsen time traveling -- a story that's really about writing those annoying history reports for homework.
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JUNE 1962
History homework worries are tackled in "The Bizarro Who Goofed Up History," Jimmy in a story about coping with adolescent mood swings, and Superman must live down more baby stories from a time when he was "a bigger pest than Mxyzptlk." Pet issues are dealt with when "Krypto Gets a New Master."
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JULY 1962
Another month, another wild transformation as conflicting teenage emotions are personified by a Superman literally split in half! And in box one, the big debut of Ultra Boy, who has all Superboy's powers, but can only use one at a time. For example, if he's flying, he can't use his heat vision, or he'll fall out of the sky. I'd say more, but seeing the center box, about how Jimmy stretches so thin he enters a hole in the Phantom Zone, and me so curious I have to go look up that story and read it right now! The ad worked!
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Below, two repeat boxes, and the return of a favorite Weisinger theme -- FAT superheroes. In this case, the lucky victim is Superboy. Oh, and Lana becomes a "fatty" too. Yikes.
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The first and third boxes below are repeats, while the stories in the middle box deal with immaturity problems, and yet another return to Krypton before it exploded. It was great the first ten times, now it's getting a little old.
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What if "SUPERGIRL" movie advertised in the CSA style?
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That's all for this installment of COMING SUPER ATTRACTIONS.
See you next time, reader!

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