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Part 9 of an all-new 21-part series - Click here for part one!
JANUARY 1962
XContinuing our series on DC editor Mort Weisinger's unique "Coming Super Attractions" ad campaign! Weisinger, pictured right, wrote the ads, and designer Ira Schnapp hand-lettered them. They're DC's -- and the comic book industry's -- first real ad campaign! Let's get started with today's installment.

The CSA ad pictured below, from January 1962, is all about transformations that reflect the concerns of DC's young male readership. Maturity issues: Superman becomes a baby. Fear of illness, and doctors: Jimmy becomes a witch doctor. And finally, understanding those crazy females: Lois and Lana become Bizarros. For Lois, radical transformations were an almost daily event. She woke up in a new body like every other Tuesday.
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Amazing, whacky transformations proved so popular with readers, Red Kryptonite got its own issue of Action! In box two, three SUPER stories, featuring Mxyzptlk, Supergirl, Krypto, and Lana Lang. The Superman family just keeps getting bigger and bigger. Plus in box three, a revelation concerning a secret family that "reprints" a previous box from an earlier ad.
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The first box below is another repeat, while the story in the second box tackles maturity problems with "The Babe of Steel." The story in the third box caters to teenage revenge fantasies with the formation of the "Superboy Revenge Squad," a group of disgruntled villains that, in the minds of DC's young male readers, probably resembled an opposing sports team out to "crush" the competition.
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MARCH 1962
Below, a radical departure for the CSA ad series. The name is temporarily changed to "Super Previews,"the universe background is dropped entirely, and the size is expanded to a full page. In the biggest departure, images are allowed to dominate the ad, and text is kept to a minimum (at least in comparison with the ususal highly verbose ads). A sign of things to come!
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APRIL 1962
Bouncing back to the usual CSA format, we see more problems with rivals as Superboy tackles the Legion, Bizarro-Titano, and ... Lois Lane?!?! But now the images are getting more and more prominent, perhaps as a result of the good response to the full-page, image-heavy CSA ad seen above.
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Below, the entire Superman family become robots under the control of some mysterious enemy. Kinda like kids in a classroom forced to do whatever the teacher, or any adult in charge, says. "They treat us like robots!" The story in box two is really about popularity, and box three is a repeat from the ad above.
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What if SUPERMAN THE ANIMATED SERIES advertised in the CSA style?
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That's all for this installment of COMING SUPER ATTRACTIONS.
See you next time, reader!

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