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ISSUE NO. 610
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Part of an all-new 21-part series - Click here for part one!
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JANUARY 1962
Continuing our series on DC editor Mort Weisinger's unique "Coming Super Attractions" ad campaign! The ad below is all about transformations that reflect the concerns of DC's young male redership. Maturity issues: Superman becomes a baby. Fear of illness: Jimmy becomes a witch doctor. And finally, understanding those crazy females: Lois and Lana become Bizarros.
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Amazing transformations were so popular with readers, Red Kryptonite got its own issue of Action! Plus yet another revelation concerning a secret family.
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The first box is a repeat, the story in the second box tackles maturity problems with "The Babe of Steel," while the story in the third box caters to teenage revenge fantasies.
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MARCH 1962
Below, a real departure from the Superman Family CSA ad series. The name is temporarily changed to "Super Previews,"the universe background is dropped entirely, and the size is expanded to a full page. In the biggest departure, images are allowed to dominate the ad, and text is kept to a minimum (at least in comparison with the ususal verbose ads).
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APRIL 1962
Back to the usual format as we see more problems with rivals as Superboy tackles the Legion, Bizarro-Titano, and ... Lois Lane?!?!
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The entire Superman family becomes robots under the control of some mysterious enemy. The story in box two is really about popularity, and box three is a repeat.
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BELOW: The CSA format applied to Superman the Animated Series.
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