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ISSUE NO. 607
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Part 6 of an all-new 21-part series - Click here for part one!
JANUARY 1961
Our series on DC's first comic book ad campaign continues! This time, it's more rivalries for the super-family, plus another look at teenage love. And, "The Seven Faces of Congorilla."
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BELOW: Wow, the Living Kryptonite Men look alot scarier against a yellow background, don't they? This ad features, for the first time, TWO repeated boxes. The tird box is new, but its them is getting old: RIVALRIES. This time it's Super-Jimmy vs. Superman.
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BELOW: The sudden acquisition of super-powers, a flame dragon that represents a family pet, and a repeated box in position three.
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FEBRUARY 1961
With the them of RIVALRIES getting old, Weisinger twists the formula by featuring MONSTER-rivals. And, in a tale sure to fulfill the wish fantasies of many a spoiled child, Superboy says goodbye to his parents, and Congorilla says goodbye to the witch doctor's magic ring.
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MARCH 1961
Fears of parental abandonment are explored as Superman and Supergirl become "Orphans of Space!" In this month's ACTION COMICS, Lois Lane suddenly gets super-powers, while Lois' own mag is filled to the brim with relationship issues and super-marital woes. Question of the year: WHICH story features Bizarro LOIS?
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The ad below, also from March 1961, features a rival super-pooch, a repeat box in position two, and an exploration of the strange world of Mr. Mxyzptlk, and the (in a "long novelette") , the TWO worlds of Supergirl.
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BELOW: The CSA format applied to the Superman Broadway play.
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