new
archives
comments
faq
links
contact
X
X
X
X
Part 6 of an all-new 21-part series - Click here for part one!
JANUARY 1961
Our series on DC's first comic book ad campaign continues! Below, it's more rivalries for the super-family in the form of "MentalMan," and a "Second Superiorly." In box three, a look at forbidden teenage love between a Kryptonian and a mermaid. Extra! Aquaman goes homeless! And! "The Seven Faces of Congorilla," a tale guaranteed to make the "Three Faces of Eve" look like a piker!
X

BELOW: Also from Jan 1961. Wow, the Living Kryptonite Men look a lot scarier against a bright yellow background, don't they? This ad features, for the first time, TWO repeated boxes. The third box is new, but its theme is getting old: RIVALRIES. This time it's Super-Jimmy vs. non-super Superman.
X

BELOW:
Also from Jan 1961. The sudden acquisition of super-powers, a reoccurring them in this ad campaign, a flame dragon "from Krypton" that actually represents problems involved with adopting a new family pet, and Super-Jimmy for a repeated box in position three.
X
FEBRUARY 1961
With the theme of RIVALRIES getting old, Weisinger twists the formula a by by featuring MONSTER-rivals. And, in a tale sure to fulfill the wish fantasies of many a spoiled child, Superboy says goodbye to his parents, and Congorilla says goodbye to the witch doctor's magic ring. Goodbye, magic ring! Sniff!
X
MARCH 1961
Fears of parental abandonment are explored as Superman and Supergirl become "Orphans of Space!" In this month's ACTION COMICS, Lois Lane suddenly gets super-powers (not that shocking anymore because it happens like twice a week), while Lois' own mag is filled to the brim with relationship issues and super-marital woes. Question of the year: WHICH of the three stories listed features Bizarro LOIS?
X
The ad below, also from March 1961, features a rival super-pooch, a repeat box in position two, and an exploration of the strange world of Mr. Mxyzptlk, and (in a "long novelette"), the TWO worlds of Supergirl, part of a series of Supergirl stories pitting her biological parents against her adopted parents. A kid's delight! Everyone fight over ME!
X

X
What if the "SUPERMAN" Broadway play advertised in the CSA style?
X

That's all for this installment of COMING SUPER ATTRACTIONS.
See you next time, reader!

X

X


That's all for this installment of COMING SUPER ATTRACTIONS. See you next time, reader!