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ISSUE NO. 604
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Part 3 of an all-new 21-part series - Click here for part one!
JANUARY 1960
Continuing our series on DC editor Mort Weisinger's unique "Coming Super Attractions" ad campaign! Below, we see a favorite Weisinger storyline as "Supergirl Becomes a Baby," a tale secretly about maturity concerns. Young test-takers could easily relate to Clark Kent's memory problems, and the transformation of Jimmy Olsen into a genie is really a story about youthful wish fulfillment.
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FEBRUARY 1960
Below we see themes of animal cruelty and the problems of (super) family life, both on earth and on Krypton -- the dead planet that just wouldn't stay dead! This ad breaks the old "three-squares" format entirely and introduces a somewhat new format by placing the words "Coming" and "Attractions" on seperate lines, and placing large stars against the standard all-black background.
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MARCH 1960
We're almost a full year into the CSA campaign -- the copy in the ads is getting shorter, and the images are growing more and more dominant. Themes in the ad below include suddenly transformation, loss of powers, and startling reversals. Starting with this ad, the stars are shaded in various colors.
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In the CSA ad below, also from March 1960, we see themes of animal abuse, more startling revelations, and a trio of bizarre Jimmy Olsen transformations that really aren't so bizarre when you consider that Olsen changed into something weird almost every month.
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APRIL 1960
The onset of puberty (bodily hair, strange emotions) is addressed in symbolic fashion by "Wolfman" Jimmy Olsen,. the theme of "epic first meetings" is all about making new friends, a subject that weighed heavily on the minds of many young comic-reading nerds desperate to fit in with the "cool kids" at school.

That's all for this issue -- see you next time, reader!
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BELOW: The CSA format aplied to the Superman TV show!
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