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ISSUE NO. 603
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Part of an all-new 21-part series - Click here for part one!
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Part 2 of an all-new 21-part series - Click here for part one!
OCTOBER 1959
Our series on DC's first comic book ad campaign, called COMING SUPER ATTRACTIONS, continues! Below we see the debut of Beppo the Super-Monkey, strangely paired with an oddly-titled story about self-image issues called "The Day Clark Kent Took A Haircut." Jimmy Olsen is up to his usual tricks, teaming with Supergirl, leading an invisible life, and being a juvie. Superman Editor Mort Weisinger's continuing fascination with Krypton is evidenced in the all-time classic three-part novel "Krypton Lives On."
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NOVEMBER 1959
In one of the most bizarre stories ever, the shocking secret of Lois Lane causes the ace reporter to wear an iron box over her head! How? Why? Talk about self-image issues! Plus, Superman acts out the childhood fantasy of many a young lad when he joins the Army. Finally, job-finding tips are presented when we find out how Perry first hired Clark to work at the Daily Planet. Job interview tip #1: It helps to have super powers.
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DECEMBER 1959
Jimmy, the human Octopus. At least that's how Lucy Lane characterized him after their last date! The middle box is a rerun (it's box three in the ad seen above), and finally -- kids love pranks and dogs, so they'll love super dog pranks even more. Or at least Superman editor Mort Weisinger was hoping they would.
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The ad below, also from December 1959, breaks the usual "three squares" format with an unwieldly division between the first and second boxes. Themes include friendship ("Superboy's Best Friend"), rivalries, and revenge, three concerns that weighed heavily on the minds of many young comic readers.
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The ad below, also from December 1959, features two boxes showcasing themes of criminality (super-criminality) and a first hint of mildly suggestive sexuality (Lois spends three nights in the fortress! Va va voom!). Box three is a repeat of box three from the ad above.

That's all for this installment of COMING SUPER ATTRACTIONS. See you next time, reader!
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BELOW: The CSA format applied to the old Superboy cartoon!
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