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DC HOUSE ADS
The Superman Family

The Superman Family has been featured in hundreds of in-house ads. For this issue, we reviewed them all, and selected the most unusual of the entire lot. These ads, all created by Ira Schnapp or Gaspar Saladino, all reveal a piece of Superman Family history, and are done in a style very different from the usual DC ads. We start with a super-quiz...

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Action #247, December 1958

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Superman #212, January 1968

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Superboy #97, June 1962

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Superboy #2, May-June 1949

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Superboy #158, July 1969

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Superboy # 126, January 1966

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Lana Lang in Lois Lane, September 1962

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Lois Lane #1, March-April 1951
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Lois Lane #5, November-December 1958

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Giant Lois Lane Annual , Summer 1962


Jimmy Olsen #1, September-October 1954



Jimmy Olsen #104, September 1967



Jimmy Olsen #90, January 1966

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Action Comics #252, May 1959
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Action Comics #360, April-May 1968
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Adventure #293, February 1962 -- Action #285 February, 1962
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Superman #192, January 1967

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Superman #217, June-July 1969

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Superman #215, September 1969
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Superman #233, June-July 1969

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The original promo (below, left) used to create the DBB ad (below, right).
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