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dialbforblogDC IN-HOUSE ADS
80 pg. GIANTS!

Superman, created by Jerry Siegel and Joe Shuster in 1939, quickly became the foundation of an entire comic publishing company, namely DC Comics!

Once every year, DC reprinted the best Superman stories in "Annuals," which were numbered separately from the character's main title. Following Superman's 8th Annual, DC began advertising for #9, which was to be a collection of "Superman's Most Fabulous Imaginary Adventures" -- stories which took place outside the character's normal continuity.

BELOW: Two in-house ads for Superman Annual No. 9.

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80pg. GIANT #1 - August 1964 -Imaginary Superman Adventures
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Why are we discussing Superman Annuals in an issue devoted to 80pg. giants? Well, it's like this, reader... Take a look at the cover below, especially the logo. Giant Superman #9 has somehow become 80 pg. GIANT #1!
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Look below, and you'll see that a trace of the book's original titl e remains in the logo. The word "GIANT" has been removed, and the 80 pg. GIANT logo has been plopped into the space...

giant

Looks like DC decided to publish ALL their Annuals under the umbrella title "80 pg. GIANT," but it was too late in the production process to change this cover's logo. To solve the problem, they removed the word GIANT and replaced it with the 80 pg. GIANT logo. Place cursor over image!

BELOW, you can see another remnant of the original title: the "Giant Superman" logo was left unaltered on 80 pg. GIANT #1's Table of Contents page.

ABOVE: Superman's legendary super-editor, native New Yorker Mort Weisinger, and legendary Superman artist Douglas Curtis Swan aka Curt Swan.
80 pg. GIANT #2 - Sept 1964 - Jimmy Olsen's Greatest Adventures
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ABOVE: 80 pg. GIANT #2's front and back covers.

RIGHT: The man responsible for thinking up many of Olsen's greatest stories, Otto Binder. His inspiration? His own family. Binder was the youngest of SIX children, from a family of Austrian emigrees. With Editor Mort Weisinger, Binder created Jimmy's signal watch, Elastic Lad, Brainiac, Supergirl and Krypto the super dog!

BELOW: The inside back cover of 80 pg. GIANT #2 featured this subscription ad for Jimmy Olsen's monthly title.

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80-pg. GIANT #3 - Sept 1964 - Lois Lane and Lana Lang
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ABOVE
: 80 pg. GIANT #3's front and back covers. There's still some confusion over the title, as evidenced by the ad calling this the THIRD Lois Lane Annual, when it's actually the third 80 pg. GIANT!

RIGHT: The greatest of all Lois Lane artists was, without question, Kurt Schaffenberger. Born on a farm in Germany in 1920, Schaffenberger was also known as one of the original Captain Marvel (Shazam!) artists.
80 pg. GIANT #4 - Oct 1964 - Flash's Most Treacherous Traps!
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ABOVE:
Ad for 80 pg. GIANT #4.

RIGHT: Premiere Flash artist Carmine Infantino, who became DC's Editorial Director in 1971, and science-based scripter John Broome, who spent his later years teaching English in Tokyo, Japan.

BELOW: This in-house ad for Flash's monthly title ran at the end of 80 pg. GIANT #4, with the pin-up below the ad appearing on the issue's back cover.
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80 pg. GIANT #5 - Dec 1964 / #6 - Jan 1965 / #7 - Feb 1965
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ABOVE:
Ad for 80 pg. GIANTs #5, #6, and #7.

RIGHT: Many of Batman's early tales were ghost-written by
Gardner Fox, who created Batman's utility belt and the Bat-Gyro. If his Batman seemed highly logical, it may be due to the fact that before Fox began his writing career he was a lawyer, admitted to the NY Bar in 1935.
80 pg. GIANT #5 - Batman's Life Story
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ABOVE:
Ad for 80 pg. GIANT #5, featuring 25 Years of Batman and Robin, including "Batman's Life Story!"

RIGHT: Although he labored in the shadow of Bob Kane for decades, Bill Finger is now recognized by the industry as Batman's co-creator. Finger was responsible introducing for many good things into Batman's life, such as Robin, Bat-Mite, Alfred and the Joker!

BELOW: Bob Kane also contributed to the Batman mythology!
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80 pg. GIANT #6 - Jan 1965 - Superman's Things and Creatures
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dialbforblogABOVE: The ad says it's the FIRST, but this is actually 80 pg. GIANT #6. The book might be considered the first "featuring fantastic things and creatures," but isn't that splitting hairs a bit?

RIGHT: Unsung Superman artist
Wayne Boring, who began as a ghost on the Superman daily comic strip, went on the become one of the premier Superman artists in the Fifties.
80 pg. GIANT #7 - Feb 1965 - Sgt. Rock's Prize Battle Tales
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dialbforblogABOVE: Ad for 80 pg. GIANT #7, featuring Sgt. Rock's Prize Battle Tales.

RIGHT: The super-team supreme of war comics, irascible writer Robert Kanigher and legendary editor/writer/artist Joe Kubert, the father of superstar artists Andy and Adam Kubert.
80 pg. GIANT #8 - More Secret Origins
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80 pg. GIANT #9 - Flash's Most Thrilling Adventures
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80 pg. GIANT #10 - May 1965 - Superboy
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ABOVE
: Ad for 80 pg. GIANT #10, featuring Superboy.

RIGHT: Many of the best Superboy stories were drawn by veteran DC artist Al Plastino, who also co-created the Legion of Super Heroes, designing their uniforms and dra wing their debut appearance in Adventure #247, April 1958.

SPECIAL NOTE: Every ad seen on this page was created by Ira Schnapp!
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The original promo (below, left) used to create the DBB ad (below, right).
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