ABOVE: A vintage Golden Age photo from Life magazine, 1945.
BELOW: Comic covers appearing in the photo, starting at the top of the rack.
Capt. Marvel 46-1941
Black Terror 9-1942
Red Band 3-1944
Don Winslow 26-1943
Mystery Comics 3-1944
ABOVE: A Silver Age treasure chest, the cover of DC's 1962 Annual Report...
BELOW: The comic covers seen on display in the spinner.
Rip Hunter 11
Life with Millie 20
Batman Annual 4
Lois Lane 39
Since the "Life With Mille" comic in the spinner was published by Marvel, it's safe to say that this photo was NOT staged! If you need more proof, check out the December 1962 magazine shown below. It appears several times in the photo, but I'm pretty sure it was NOT published by DC Comics...
The original promo (below, left) used to create the DBB ad (below, right).