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THE TREASURE KEEPER - PART SEVEN OF TWELVE
SIGNS of the TIMES

The vast majority of DC logos had been created by visionary designer Ira Schnapp -– but eventually, Schnapp retired. Who would create logos for the NEXT Gaspargeneration of DC titles? Who else but The Treasure Keeper, Gaspar Saladino!

Schnapp’s logos were characterized by classic straight lines; Gaspar’s logos abounded with wild, jagged lines and shadings of decay. In a sense, Schnapp created “Establisment” logos, and Saladino created “counter-culture” logos –-  exactly what was called for by the times, and DC’s young audience. I, Robby Reed, will now shut up and let this first-ever collection of Gaspar Saladino’s logos do the talking.


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Gaspar's Marvel Logos

You may not know it, but Gaspar also designed his share of logos for various MARVEL books! Some of these timeless logos are still in use today. Here are Gaspar's major Marvel logos:

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Finally, here's the "Treasure Keeper " logo. Meant to reflect Gaspar's free-flowing cursive style with a touch of Ira Schnapp thrown in for good measure, the logo was designed specially for this historic DIAL B for BLOG series by veteran letterer and longtime Gaspar friend and fan TODD KLEIN!
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HANDWRITING ANALYSIS

Regular readers may recall that as part of my VISIONARY series, I had a professional handwriting analyst make an analysis of Ira Schnapp’s handwriting. Just for fun, I decided to have the same analyst take a look at Gaspar Saladino’s handwriting, and see what he had to say.

I didn’t give the analyst a traditional sample of Saladino’s handwriting. Instead, I gave him a copy of the DC house ad for Showcase. Why? As Todd Klein points out, “the text of the ‘Jason's Quest’ ad is very close to Gaspar's handwriting."

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At first, my handwriting analyst told me, “I can’t analyze this. I need a sample of the person’s actual handwriting, made without mechanical assistance.”

This amused me greatly, because at first glance, Saladino’s handwriting DOES appear to be mechanically rendered. However, Saladino swears, “I never used a template.” Below is another example of Gaspar's free-flowing handwriting/ lettering.

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Once I convinced my handwriting expert that the sample I had given him was done WITHOUT any mechanical assistance, he analyzed it. I told him absolutely nothing about the person who wrote it, not even their sex. His statement:

“I have been analyzing handwriting for 25 years, and have testified as an expert in court numerous times. I have never seen handwriting quite like this. It’s almost too perfect. It looks like it was produced by a typewriter or printing machine. It’s almost certaintly a man’s handwriting, but it also has a free-flowing, artistic, almost feminine quality. In terms of personality, the man who wrote this sample is disciplined, controlled, even-tempered, and straight-forward. Ordinarily, alternating between upper case and lower case letters indicates disorganization. In this instance, the subject mixes upper and lower case, as well as script and print, with the control of a seasoned calligrapher. The person who wrote this is ‘one in a million.’ ”

After he gave me this analysis, my handwriting expert (not a comic book fan) literally DEMANDED to know who had written the sample. He had to find out more! Without intending to, I had inadvertantly gained another fan for the Treasure Keeper. And there would be no going back now. My handwriting expert had kissed the Gaspar Stone!


NEXT: Science transformed him into a monster. LETTERING changed him even more! Be here as Gaspar Saladino redefines comic book lettering for all time in the service of a walking muck monster! You CANNOT miss…


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