BAZOOKA JOE joins THE JUSTICE LEAGUE
After World War II ended, the Topps company developed Bazooka Bubble Gum in Brooklyn, New York. The product was named after the makeshift musical instrument created by entertainer Bob Burns in the 1930s. Burns' contraption (pictured right) also lent its name to the armor-piercing weapon known as a bazooka.
Bazooka, with its distinctive name, taste, and patriotic red, white and blue packaging, soon became a familiar part of Americana. One study found that one of the smells people most frequently identify with childhood is the distinctive smell of Bazooka Bubble Gum.
In 1953, in an attempt to attract younger gum-buyers, Topps began wrapping each one-cent piece of Bazooka gum in a comic starring a boy by the name of Bazooka Joe, created and drawn by Wesley Morse. Joe's supporting cast included Pesty, who wore a sombrero, and Mort, who always wore his red turtleneck sweater over his mouth. Believe it or not, Bazooka Joe and his friends have since starred in more than 700 comics! Today, DIAL B for BLOG proudly invents the entirely fictitious secret history of Joe's induction into the fabled Justice League of America!