The largest collection of Showcase house ads ever assembled!
In ye olden times, DC's Showcase title was a way for the company to test reader interest in new characters without having to launch a new title. The original Showcase series ran from 1956 to 1978. Almost every issue featured a different star, and the only way of knowing who would be next was to watch DC's own in-house advertising. In terms of sheer number of ads, Showcase was one of DC's most widely-advertised titles. Today and tomorrow, DIAL B for BLOG proudly presents what is by far the largest collection of Showcase House Ads ever assembled! Most (if not all) of these ads were hand-lettered by Ira Schnapp. Here we go...
