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ALL IN COLOR FOR A DIME
Edited by Dick Lupoff and Don Thompson

Today, DIAL B for BLOG looks at Dick Lupoff and Don Thompson's classic chronicle of comic book history, All In Color For A Dime. Pictured above is Robby's very own copy of the 1970 paperback edition. This book, a compilation of eleven articles by eleven different authors, originally appeared as a series in the 1960s fanzine XERO.

CONTENTS: Introduction by Dick Lupoff and Don Thompson; The Spawn of M.C. Gaines by Ted White; Me To Your Leader Take by Richard Ellington; The Big Red Cheese by Dick Lupoff; The First (arf, arf) Superhero of Them All (Popeye) by Bill Blackbeard; OK, Axis, Here We Come! by Don Thompson; One On all And All On One by Tom Fagan; A Swell Bunch of Guys by Jim Harmon; The Four-Panelled, Sock-Bang-Powie Saturday Afternoon Screen by Chris Steinbrenner; Captain Billy's Whiz Gang! by Roy Thomas; The Second Banana Superheroes by Ron Goulart; and Comic of the Absurd by Harlan Ellison.

Below are the original XERO "covers" for several chapters in this legendary chronicle, as well as a brief quotation from each chapter, and scans of the cover reproductions that appeared in the book's color insert section. Even in 1970, this paperback didn't cost a dime -- but it wasn't far from it. It only cost me, Robby Reed, the author and creator of this blog, $1.50! (In 1970.)


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THE SPAWN OF M.C. GAINES by Ted White

"It's a story which has grown into modern myth -- a myth which in some respects equals and parallels the myth of Superman himself -- the story of how two boys, Jerome Siegel and Joe Shuster, fresh out of high school, sold their dream comic strip and achieved world wide fame."


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ME TO YOUR LEADER TAKE by Dick Ellington

"Fiction House had quite a number of specialized comics, other than the "Big Six" which formed the backbone of the line (Jumbo, Jungle, Planet, Fight, Rangers, Wings). But the improvement it underwent over the years was truly remarkable."


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THE BIG RED CHEESE by Dick Lupoff

"It does seem fairly certain that Captain Marvel was the brainchild of Bill Parker (writer) and C.C. Beck (artist). Parker was a Fawcett wheelhorse who had been drafted from the company's magazine department to help launch the comic book line."


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OK, AXIS, HERE WE COME! by Don Thompson

"The United States was at war with the Germans and Japanese from late 1941 to mid-1945. Considering that we had so many comic book heroes on our side, one must grudgingly admire the Axis for their staying power. Particularly when you consider that many superheroes were fighting thinly disguised Nazis and Japanese forces in the late thirties."


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CAPTAIN BILLY'S WHIZ GANG! by Roy Thomas

"A long time ago, during what is sometimes still called, affectionately if not accurately, the Great War, a large publishing company was born. The troops who witnessed this blessed event were doubtless unaware of it at the time -- all they saw was a mimeographed joke-and-cartoon paper put out by their Captain, Wilford H. Fawcett, and entitled somewhat flamboyantly, Captain Billy's Whiz Bang. But, as the song says, it was the start of something big."


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BACK COVER!



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